Meet Mrs Jyoti Dhawan who runs a Cosmetic Shop in Palika Bazar, Sector- 19 Chandigarh. Her entrepreneurial journey saw some tough time in 2015 when she wasn’t able to manage her business for lack of financial resources. But she was far more tougher and stronger than every challenge that came her way. She addressed the situation head on and took Gold Loan from Paul Merchants to mitigate the crisis. A woman is deeply attached to her gold but for her, her business was far more precious so she took this decision and was delighted when her loan was sanctioned within minutes and she was able to manage the situation financially as well as emotionally. Her husband has been a big support who left his job in this time of crisis and supported her in her entrepreneurial journey. Her two daughters are proud of her courage and decision-making skills. Today, she is back on profit making momentum and her loan is also repaid fully. She looks back happily with gratitude and looks forward to create a new success story.

Women-owned businesses are still in the minority, and the hurdles faced by women who have embraced entrepreneurship are vast. The major difficulty faced by women entrepreneurs is getting financial support for her ventures or start-ups but spirited women don’t give up. One such focused woman entrepreneur Daljeet Kaur defied all odds and set up a highly successful boutique in Panchkula. She relied on the Gold Loan facility offered by Paul Merchants while expanding her boutique. This loan helped her establish her boutique and consolidate her business. She was able to support her husband when he wanted to buy a car. Her husband is a driver and thus he was also able to expand his operations with the amount received from the Gold Loan. Daljeet Kaur added more tools and equipment to her boutique including Inter-lock machine, Pico machine etc. Now she has started offering fabrics at the boutique as well. She is happily growing in her business and enjoying her family life with her husband, two daughters and one son.

Kiran, an extraordinary woman with passion and precision, has seen many ups and downs in her entrepreneurial journey. The good thing is she didn’t lose her focus and vision. And the best thing - she proved she is far more stronger than all the challenges. So when she faced financial crunch in her Salon business, she didn’t hesitate even once to take Gold Loan from Paul Merchants Ltd. She knew that an asset like Gold is created for tough times like these. Her decision proved correct when she expanded her business; added more facilities and was able to manage the financial aspect with this loan. She repaid the loan over time. She has created a strong team for her salon in all these years. She lives in Panchkula with her mother in law, husband and two kids. All of them are super proud of her work and achievements. Women like Kiran shine through all challenges with support.